Powerful capabilities: After you input your variables into IBM SPSS Statistics for Mac, you can perform complex analysis, including actions such as changing all variables to meet a certain goal, or in the case of direct marketing, identify clients who are most likely to buy your product or the general geographic area that sees the most purchases.
On the downside, the user interface is poorly designed, with an overabundance of options, which may overwhelm the casual user. This premium product comes with a free trial and features extremely powerful data analysis tools. IBM SPSS Statistics for Mac offers in-depth analysis of data and provides suggestions and reports based on the given criteria.
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